What were your career backgrounds prior to owning a Woodcraft store?
Prior to owning a Woodcraft franchise, Drew obtained an MBA, managed a woodworking store and was the director of retail sales at an architectural millworks business. Stephanie was an Occupational Therapist for 20 years before resigning in 2015 to start working at the business.
Why did owning a Woodcraft store appeal to you?
Drew had a love of woodworking and a desire to own his own business.
What was your biggest concern?
Our biggest concern was having enough capital to keep the business afloat through the good times and bad.
What’s it like being a multi-store owner?
The advantage of being a multi-store owner is having the opportunity to buy for both stores and maximizing the benefits of buying larger quantities. When product availability is limited, we have access to both stores’ inventory to fulfill customers’ needs.
What’s it like working together as a couple?
Initially we were concerned that working together would be difficult as we previously did not work well on home improvement projects. Once we got over the initial growing pains, we grew to trust and rely on each other for most business decisions. When Stephanie started working at the store, her main focus was to improve the appearance of the store. She reorganized the product displays, remodeled specific areas within the store and built a new cash wrap. With Drew focusing on making the buying decisions, Stephanie is able to focus on the store’s appearance and managing the customers’ experience.
What’s it like working with your kids?
Andrew and Claire have been working at the store since they were both 15 years old. Andrew helps with merchandising, organizing the warehouse and making deliveries. Claire helps maintain the visual organization of the store, moving product and creating new displays. She brought in plants and holiday décor. Claire quickly learned the product line and closing procedures and acts as a manager on duty. Claire participates in receiving the weekly Woodcraft order. She also recruited classmates to come work in the store. Having employees from a mix of age groups creates a more welcoming environment for all customers.
How has Woodcraft been helpful in your success?
Woodcraft has provided advertising, a central warehouse, help desk and computer support.
What advice would you give someone considering a Woodcraft franchise?
It’s very important to have access to enough capital for setting up the business and to cover any unexpected costs. Corporate provides guidance and strategies to help set up the store and support with daily operations. Seek out the support of other store owners to learn from their experiences.
What’s the most rewarding aspect of owning Woodcraft stores?
The most rewarding aspects of owning a Woodcraft store are supporting the education of future woodworkers, creating a community with staff and providing an environment for young people to grow and mature.
