Woodcraft Commences Sales Conference/Trade Show in Columbus, Ohio

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Woodcraft Supply franchise store owners, key suppliers and corporate staff will gather in Columbus, Ohio, June 4-7, 2012 for the woodworking industry leader’s15th annual sales conference and trade show to be held at the Hyatt Regency and the Columbus Convention Center.

Woodcraft Supply, LLC, founded in Boston in 1928, is one of the nation’s oldest and largest suppliers of quality woodworking tools, supplies, and plans. The company’s more than 20,000 products are sold at retail stores in over 70 major metropolitan areas in the United States, through two million catalogs distributed annually in all 50 states and 117 countries, and online at woodcraft.com.

New president Jody Garrett will share with franchise store owners his strategic focus for Woodcraft in the coming year. Garrett was named president May 1 after serving as vice president of marketing and merchandising and Woodcraft Magazine publisher since 2006.

“Bringing all the Woodcraft ‘family’ together offers a chance to exchange and hear new ideas about store operations, as well as see what is new in the woodworking industry,” Garrett said. “Face time promotes successful teamwork, and I look forward to communicating my vision with the Woodcraft team.”

During the conference, store owners will hear several presentations including “The Social Network: How the World Is Connected in the 21st Century” that will explore the growing social media trend, social influence and how to use Internet sites like Facebook to drive traffic. They will also gather for two roundtable sessions to hear and share ideas about how to enhance their customers’ experience and improve their business for the coming year. Roundtable groups will explore topics such as the product development process, marketing and merchandising, and wood sales.

The two-day Vendor Trade Show will bring the store owners together with Woodcraft’s manufacturing partners to see the newest woodworking tools and accessories on the market.

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Three woodworking personalities will be on hand for the trade show. Tommy MacDonald, host ofRough Cut – Woodworking with Tommy Mac, a WGBH Boston public television production, along with executive producer Laurie Donnelly and senior program producer Anne Adams, will visit with show sponsors. Scott Phillips, host of The American Woodshop on PBS, will interview tool manufacturers, and Rob Cosman, hand-tool expert who hosts an online workshop, will have a booth at the show.

Both the sales conference and vendor trade show will be closed to the public , however theWoodworking Adventures Blog will be roaming around in search of all the information that’s pertinent for your woodshop. So keep us linked and check the blog for all the action this week.

Woodcraft Supply, LLC, is the industry leader in providing a wide variety of top quality products, educational opportunities and one-on-one guidance to woodworkers of all skill levels. For more information about Woodcraft, please contact the store nearest you, visit www.woodcraft.com or call (800) 535-4482. To learn about Woodcraft franchise opportunities, call (800) 344-3348, visitwww.woodcraftfranchise.com or email woodcraftfranchise@woodcraft.com.

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