Woodcraft Unveils Dust Connection Branding ProgramComments (0)
The Dust Connection brand image reflects the three product categories: fittings, hoses, and accessories.
PARKERSBURG, W. VA. (December 2018) Woodcraft customers will be seeing more products branded WoodRiver® Dust Connection™ as the national woodworking equipment retailer emphasizes the range and compatibility of its dust-collection product line, as well as new products.
“To help focus
Dust Collection as a department, we felt it was necessary to brand what we were
offering our customers,” Woodcraft President/Chief Operating Officer Jack
Bigger said. Part of the branding effort, Bigger said, will be new product
offerings such as the WoodRiver Shop Vacuum 12" Hose Kit that includes two
tools and connecting hose plus fittings. Other new products are the Dust Connection Box-O-Fittings, a
16-piece collection of the most popular fittings offered as a special holiday
promotion, and the Three-Machine Dust-Collection Kits. The kits, offered in two
common sizes, include all the components needed for connecting a shop vacuum or
dust collector to three separate machines.”
also notice new Dust Connection packaging and signage, Bigger said.
“We wanted a
way to communicate with our customers that the Dust Connection name means the
product is going to work in their system with our other products and that we
are truly serious about dust collection,” Peter Collins, Woodcraft Senior
Product Manager, explained. “We continue to seek solutions for customers’ dust
is a priority because sawdust, the byproduct of building and creating with
wood, has been identified by the federal government as a health hazard. “The
best way to keep sawdust to a bare minimum,” Collins said, “is to collect it
before it reaches the air by using a shop vacuum or dust collector.”
To operate an effective dust-collection system requires hoses, fittings and accessories to connect a dust collector or shop vacuum or both to woodworking tools. Woodcraft offers what most woodworkers need to make these connections easily and efficiently – all now branded as Dust Connection™ products.
information about dust collection for your work area, visit your local
Woodcraft store or log onto woodcraft.com and type in “dust collection” to
access free articles and blogs.
Item 162658Model WR12150KIT
Item 163998Model Z-86
Item 163999Model Z-87
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