Woodcraft Hires Former Hobby Lobby Executive as New Sales and Marketing VP

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Beth Coffey began her new duties as Woodcraft Vice President of Sales and Marketing on April 15, 2019.

Beth Coffey, a former Hobby Lobby executive, has been hired to fill the Vice President of Sales and Marketing position at Woodcraft, according to an announcement by Jack Bigger, Woodcraft President/Chief Executive Officer.

Beth’s first day at Woodcraft was April 15. As a member of the Leadership Team, she will oversee the activities of the five sales and marketing departments.

“Beth comes to us from her most recent position as Director of eCommerce, Sales and Marketing for Hobby Lobby. She brings to Woodcraft experience and expertise in the areas of both print and digital sales and marketing, and we are expecting her to transition quickly and easily to our multichannel operation. We are so pleased Beth has decided to be part of the Woodcraft organization,” Bigger said.

In addition to Hobby Lobby, Beth’s career experience includes other great brands such as Apple and IBM, and she has vast experience in the omni-channel marketplace.

Vice President Coffey will bring to her new responsibilities a focus that has marked her whole career. “One of the things I am passionate about is the customer and the customer’s experience, both in the store and on the website,” she said.

Admiration for the passion of the hobbyists she observed while at Hobby Lobby is what attracted Beth to Woodcraft, a company that serves both hobbyist and professional woodworkers.

Beth has relocated to Marietta, Ohio, with her two dogs, Kidder (rescued from a shelter) and Chance (showed up at her door and never left). In addition to spending time with family in Houston, Texas, she enjoys playing the guitar and is an avid golfer.

Although she swims for pleasure now, Beth was a domestic and international competitor in open water swimming many years ago when she worked in Australia and later San Francisco.

“I look forward to getting involved in the community and church activities,” Beth said.

Welcome to Woodcraft, Beth!


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