Adlucent Award Recognizes Woodcraft’s Outstanding Revenue GrowthComments (0)
September Fleming, Woodcraft Director of Digital Marketing, holds the Outstanding Revenue Growth Award that Woodcraft received from Adlucent, its digital marketing partner.
Woodcraft recently received an Outstanding Growth Award that reflects the success of its partnership with Adlucent, a digital marketing performance agency headquartered in Austin, Texas.
award was presented to September Fleming, Woodcraft Director of Digital
Marketing, during the 2019 Adlucent Client Summit April 3-5 in Austin. Fleming
and Kim Wallace, Marketplace Channels Administrator, represented Woodcraft at
Outstanding Growth Award is based on an increase in AdWords revenue Woodcraft
has experienced so far in 2019, as well as an increase in new users and store
traffic from our advertising efforts with Adlucent,” Fleming said. “Adlucent
brought Woodcraft new advertising opportunities to gain and attract new online
and in-store customers. We tested them, and they ended up being very
is a cutting edge digital retail agency with a track record for using its own
search analytics platform and other digital strategies to help its customers
create high-value advertising experiences that produce measurable results and
sustain long-term growth.
has a great partnership with Adlucent and is thrilled to accept the Outstanding
Growth Award,” President/Chief Executive Officer Jack Bigger said.
five years ago, Fleming said Woodcraft began working with Adlucent on the Google
AdWords program that Woodcraft has been a part of for many years. AdWords is a
pay-per-click (PPC) advertising platform in which the advertiser pays only when
a viewer clicks on the advertiser’s ad.
works with Woodcraft to place AdWords advertising on Google, Bing and Yahoo in
many advertising formats specially designed to reach Internet viewers – store
location ads, text ads, Product Listing Ads (PLAs), Dynamic Search Ads (DSAs),
display ads, and retargeting ads,” Fleming said.
few years later, Adlucent became more involved with Woodcraft’s digital
advertising efforts when Woodcraft began looking to attract new customers for
both online and retail businesses through advertising on the social
platforms, Fleming said.
started with Facebook/Instagram in October 2017, and then in June of 2018 we
branched out into advertising on YouTube, Pinterest and Amazon Marketplace,”
Fleming said. “Adlucent has placed social advertising on Facebook, Instagram,
YouTube and Pinterest in the form of ads, images, videos, and carousels and
pins for products and store locations.”
Adlucent with product data, location data, ads and videos to be used in these
digital advertising campaigns, Fleming explained.
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