|Woodcraft Magazine's Circulation Gain Brings National Recognition Back to Press Releases
|PARKERSBURG, W. VA. (September 2011) — Woodcraft Magazine, a woodworking magazine not quite seven years old, is fifth among the top 25 consumer magazines that gained circulation in the first six months of 2011. Woodcraft Supply, LLC, is the magazine’s parent company.
In a Media Life article, “Niche titles dominate circulation gainers,” Toni Fitzgerald reports that while not many magazines are growing their circulation in this economy, niche publications are actually posting gains, some very substantial.
“Unlike, say, celebrity titles or women’s service magazines, which target a broad swath of people with general news and advice that is widely available online, these niche titles offer information that’s not commonly found elsewhere. They also tend to enjoy stronger reader loyalties,” Fitzgerald writes. “Because of that, they have managed to attract and even hold onto bigger readerships even as the economy continues to struggle and the Web takes further bites out of readership of more mainstream titles.”
Based on Audit Bureau of Circulation data cited by Fitzgerald, Woodcraft Magazine’s paid and verified circulation for the six months ending June 30, 2011, was 100,581, compared to 78,914 for the same period the previous year – a 27.46 percent gain.
“The entire Woodcraft Magazine staff has worked diligently to make this a publication that will be enjoyed by every woodworking reader. To receive this recognition not only affirms Woodcraft Magazine’s growing acceptance among active woodworkers seeking top quality plans and project, technique and related woodworking articles, but it also provides a sense of achievement for Woodcraft Magazine employees,” commented Jody Garrett, publisher and Woodcraft vice president of marketing and merchandising.
Since the bi-monthly magazine’s first issue was distributed in December 2004, Woodcraft Magazine has gained new editorial leadership, undergone a major redesign, and established a plan business, based on its project articles. Visit www.woodcraftmagazine.com and www.facebook.com/woodcraftmagazine to learn more about the magazine.
Woodcraft Magazine subscriptions are available at www.woodcraft.com/stores/" target="_blank">Woodcraft retail stores, by calling (800) 535-4482 and at woodcraft.com. Single copies are available at many retail outlets, including The Home Depot, Books-A-Million, Barnes & Noble, Borders, Meijer, Kroger and Wal-Mart Canada.
Woodcraft Supply, LLC, is the industry leader in providing a wide variety of top quality products, educational opportunities and one-on-one guidance to woodworkers of all skill levels. For more information about Woodcraft, please contact the store nearest you, visit www.woodcraft.com or call (800) 535-4482. To learn about Woodcraft franchise opportunities, call (800) 344-3348, visit www.woodcraftfranchise.com or email firstname.lastname@example.org.