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Franchise Relationship Hinges on Good Communication, SupportBack to Press Releases
PARKERSBURG, WV (April 28, 2009) – Les and Louise Newby, a husband and wife team who own Woodcraft franchises in Colorado, Utah and California, believe maintaining a successful franchise business hinges on good communication and solid operational support from the franchisor.

“I spend almost as much time talking to my contact at Woodcraft as I do my own employees,” said Les Newby, who purchased the first Woodcraft franchise back in 1998. “We merge my knowledge of the market with their operational and industry experience to come up with, hopefully, successful strategies that result in happy customers and increased sales.”

Woodcraft, a national retailer of top quality woodworking products and education, has been in business for over 80 years. The company’s franchise program started with the Newby’s and, according to Gary Lombard, Vice President of Retail/Franchise Development for Woodcraft, the two parties have grown up in that part of the business together.

“We’ve learned a lot from Les and Louise and I hope the feeling is mutual. As a franchisor, we strive to provide our franchisees with the building blocks for success. That includes product education, inventory management and marketing support, among other important components to running a successful business.”

The Newby’s believe their choice of purchasing a Woodcraft franchise has been a smart decision.

“The sour economy seems to be pushing people to do things themselves, like in our case, building products they need instead of buying them,” said Newby. “Additionally, we’ve seen a move in the local school systems to bring back the woodworking education programs. We’re actually seeing positive customer growth.”

Individuals interested in owning a franchise business shouldn’t just jump right in, however. The Newby’s offered the following advice to those interested in opening a franchise business:
  • Become knowledgeable on running a small business (accounting, employee management, etc.)
  • Choose the right market based on the product/service you are selling (matching the product/service with the market demographics)
  • Customer service is key (treat the customer fairly and honestly)
When deciding on what franchise business to purchase, the Newby’s strongly suggest identifying candidates that are very open about what it takes to run their franchise successfully and provide support in all phases of the business.

Woodcraft is the industry leader in providing top quality products, educational opportunities and one-on-one guidance to woodworkers at all skill levels. For more information on Woodcraft visit www.woodcraft.com.