|Facilitating Woodworker Success Focus of Woodcraft Magazine
Magazine’s new approach, design creating a buzz among woodworkersBack to Press Releases
|PARKERSBURG, WV (January 2008) – An emphasis on woodworking projects, techniques and products is the driving force behind the increased popularity – and sales – of Woodcraft Magazine, one of the industry’s premier “how-to” publications, according to Editor-In-Chief Jim Harrold.
“Approximately six months ago, we took a hard look at the content and design of Woodcraft Magazine and realized it was time for an overhaul,” Harrold stated. “We’ve refocused our efforts to better facilitate woodworking success among our readers across all skill levels and the changes are being received very favorably.”
Harrold said the new and improved magazine features a variety of woodworking projects in each issue – ranging from traditional furniture to home accessories – that are broken down into sub-assemblies and simple building steps. This approach makes it easier for hobbyists of all skill levels to successfully complete them.
“We are choosing projects we believe our customers are interested in and that feature attractive designs that are easy to build and affordable to make,” Harrold said.
The magazine also utilizes some of the top woodworking writers in the industry to provide editorial and project content. Joe Hurst-Wajszczuk, Scott Phillips, Bob Settich and Craig Bentzley are just a few of the seasoned industry veterans sharing their experience and knowledge with our readers.
Advertisers should take notice as well. According to Harrold, the magazine discusses, recommends and utilizes a full workshop of tools and accessories. One of the publication’s goals is to expose woodworkers to new products that will help them work smarter, better and safer.
“We’ve worked to turn Woodcraft Magazine into an action-oriented teaching publication,” Harrold said. “We want our audience to take the magazine into their workshop and use their tools to create something that serves a function around the home and may end up as a family heirloom.”
While Woodcraft Magazine is available through subscription and in Woodcraft stores nationwide, woodworkers can also find it in Barnes & Noble and certain Borders Bookstores. Woodcraft Magazine is published six times annually.
Woodcraft Supply LLC is the parent company of Woodcraft Magazine. For more information, contact Linda Rowe (304) 485-2647 or visit the website at www.woodcraftmagazine.com.
Woodcraft Supply LLC annually distributes more than two million catalogs featuring over 8,000 items to all 50 states and 111 foreign countries. Woodcraft is the industry leader in providing a wide variety of top quality products, educational opportunities and one-on-one guidance to woodworkers at all skill levels. The company sells products through direct-mail catalogs, an on-line web site store (located at www.woodcraft.com) and at more than 80 retail stores located nationwide. For more information on Woodcraft, please contact the store nearest you, visit www.woodcraft.com or call (800) 535-4482.